Aiwa (アイワ) is a customer electronic devices brand name owned and used by various business in various areas of the world. American and other areas are owned by Chicago-based Aiwa Corporation. Towada Audio based in Tokyo owns rights in Japan and in other places and has actually been producing Aiwa-branded products considering that 2017. In Mexico and other countries in Latin America, rights are owned by Audio Mobile Americas, S.A.Aiwa was established in 1951 and was as soon as a globally well-regarded brand understood for making quality audio products such as speakers, boomboxes and stereo systems.  It was the marketplace leader in several product categories. Aiwa produced the very first Japanese cassette tape recorder in 1964.  The business was listed on the Tokyo Stock Exchange from October 1961 until September 2003. The company was established on June 20, 1951, as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to Aiwa Co., Ltd. (アイワ株式会社), on March 10, 1959.  Mitsuo Ikejiri functioned as president till 1969. The company was a leading maker of audio products, consisting of headphone stereos, minicomponent stereo systems, portable stereo systems, minidisc gamers, CD and cassette players, and car stereo throughout the 1970s, 1980s, and 1990s.   Almost 86 percent of business profits were stemmed from such audio items. 12 percent originated from items such as tvs and VCRs, and the staying 2 percent from computer peripherals and other life items. Aiwa marketed Japan’s very first boombox, the TPR-101, in 1968, along with the very first cassette deck, TP-1009. In 1980, Aiwa produced the world’s very first personal stereo recorder, TP-S30. Despite Sony being the major investor, healthy competition between the two brands was believed to be successful.  In 1990, Aiwa developed the HP-J7 earbuds, created to be vertically inserted into the ear. In 1993, the first CD+G-suitable portable CD player, the XP-80G, was made. Apart from audio items, Aiwa likewise has been present in other markets. The business likewise made and offered video items such as VCRs, color tvs, DVD gamers, and digital satellite television tuners. Aiwa was likewise associated with the production of computer system peripheral gadgets, such as modems, terminal adapters, and speakers, and what the business termed “life feature products,” such as air cleaners and humidifiers. In 1995, it released a PHS cellphone, called the PT-H50, which was produced the DDI Pocket network in Japan.  That very same year, an electric toothbrush, the HA-C10, was launched. Aiwa produced more than 89 percent of its output outside Japan, with a heavy emphasis on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The business was also heavily dependent on overseas sales, with more than 80 percent of total earnings being generated outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in areas of Asia outside Japan and in other areas. In January 2004, Sony announced the rebranding and relaunch of Aiwa as a “youth focused, PC-centric” electronic devices brand name.  A new logo design was provided to the world’s media in addition to a declaration of Sony’s intent to buy and “revitalize” the Aiwa brand name. The instructions proposed was to take advantage of the growing trend amongst personal-computer-literate teenagers and young people to utilize their PCs for all forms of entertainment (tv, movies, music, chat). It was also used to broaden in markets where Sony is not as strong. Products of Aiwa consist of music centres, Hi-Fi, cd gamers, boombox radios and portable CD players. The first logo of the business included AIWA in uppercase, in usage until 1991. The 2nd logo altered the font style to a lowercase one, as Aiwa. In 2004, after the acquisition by Sony, the logo was rebranded as part of Sony’s efforts to ‘revitalize’ the brand name, and remained in use up until the brand’s retirement in 2006. Since the brand’s resurrection in 2015, the 2nd (1991– 2003) logo is back in use. All logos were colored red.