Do not disguise keywords or links on your page. Hiding keywords or links on your page in the same color as your background significantly increases the chance that your site with be removed from search engine listings. Do not do this. Clean SEO will produce the results you are looking for so there is no reason to try sneaky stuff like this.
Be their guru, do everything you would do for yourself and more, show initiative. But most of all, listen to what the client wants, even if what they want isn’t exactly what they need, do it anyway, and help them see what will really help.
There isn’t a magical formula; at least not one that’s evergreen so it’s important to stay current on SEO news. Dig deep to find information and read everything you can. You’ll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.
To begin, SEO is growing in the web and rules do change often. Many companies have used SEO as a medium to attract potential customers as well as create awareness to the business. Realistically, there is no definite answer to what are the secrets of seo conculting algorithm. However, there are free SEO tips that are able to provide answers to this question.
Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don’t ignore this free advice!
Obviously you need the right keywords to start. So in a nutshell, I am going to cover the basics of what should happen. You may already know some of this, but believe it or not, 97% of internet travelers only do some of the things that they need to do to rank high organically. So the first step is picking the right keywords to promote your site. This is where most people fail by not doing enough research on keywords. They either pick too broad of terms for their site, or they pick keywords that nobody is searching for.
Okay, search engine spiders are basic information you will learn when taking a SEO training course. You will also learn how to cater to them, get indexed higher, and bring more traffic to your business. If you want to turn this into a career, you will learn how to perform SEO strategies for your clients.
As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you’re selling shoes. “Shoes” is a general keyword that you’d have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women’s tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children’s hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.