It is paramount to present on a social media platform to increase the audience of your business. Whether or not you follow traditional marketing methods, a digital presence is crucial to ensure your target audience knows about you and your business.
You know that you need to maintain a presence on social media accounts, and Instagram is one of them, but you do not know how to increase followers. If your presence on Instagram is not robust, now is the time to reset your strategy to get organic followers.
However, it is imperative to note that your focus should not increase the number of followers. A large number of followers worth nothing if they do not purchase any of your products. Here are the tips on how you can increase followers on Instagram.
Define your target audience
First off, you need to identify the audience you want to target. Find out what slangs they use, what style they follow and what hashtags they use.
Hashtags are important because they can help you narrow down your audience. Without hashtags, you will not be able to gain an insight into the behaviour of your audience.
Find your voice
You cannot get your voice as immediately as you post content on your Instagram account. If you are not getting your users’ attention, you will have to switch your tone and style.
Use analytics to find out what content people are looking for and what is engaging them. Before you flooding various posts on Instagram, go slowly and identify your voice.
Once you have done it, you can share as many posts as possible on your account to engage users.
Be consistent with the content calendar
If you are posting the content randomly on your Instagram account to get followers, you should stop this immediately.
Of course, you would never want to lose followers, and that is why you keep posting haphazardly. Instead, you should make a posting schedule.
If you publish several posts a day, your account will likely be hacked because it is considered spamming.
This is why it is crucial to make a calendar and be consistent with it. Try to identify when your audience is most active on Instagram and make sure that you publish a post at that time.
Sticking to a schedule will help you provide consistent engagement to your users.
Avoid fake Instagram followers
If you want to do legitimate business with your Instagram account, you should avoid fake followers. This is very common to buy followers, but its drawback outweighs the benefits of having organic followers.
If you receive massive traffic to your inactive Instagram feed, it will automatically destroy your account’s credibility.
A rule of thumb says that you should build trust with your real and engaging feeds. Further, buying followers is just a skullduggery to attract new and organic followers.
It will not help you have your product bought, which means no return on investment. If people follow your Instagram account because they find your brand engaging, they will give you monetary benefits.
Promote your Instagram account
Promotion is essential if you want to get more and more followers. How will you gain followers if you do not promote your Instagram account?
Make sure that your Instagram account is listed on your website and other social media accounts. You can also add social media icons to your blogs, so people know about your presence.
Post content that your followers want
You know very well that you need to post content to feed followers. However, you need to post what your audience loves to see.
If you keep posting content that your target users d not find engaging, they will not be turned into sales, and you will be lagged behind achieving your sales target.
You should test what kind of content performs better than others. Ensure that you are updated about new Instagram trends, so you are not posting anything that is gone out with the ark.
You should invest in analytical tools to analyse which kind of content is being popular and engaging. Try to make a strong strategy and be confident about it.
Try to analyse your competitors because that can help you come up with an effective plan. You will get to know what kind of posts they are sharing with their audience.
You do not need to copy them, but it will help you take an idea of how to start.
Do not let your posts limited to products
Since the ultimate goal is to persuade your users to buy your products, you can slip up promoting your products on your Instagram account.
People do not just want to know what your product does. They have not been following your account for the promotional content.
They are doing so because they want to get inspired by your account. Therefore, it is essential to know what kind of posts you have created apart from promotional content.
If you keep promoting promotional content, your target audience will likely stop following you.
The bottom line
If you want to increase followers on Instagram, you will have to identify your target audience and find your voice.
Make sure that you promote content on your Instagram account that engages your users. Simply posting promotional content will not help you have your followers growing.
If you cannot handle the account, you can hire an expert who can help you identify your audience and feed them with engaging posts.
If you are running a start-up and you do not have enough money to hire an expert, you can take out doorstep loans for unemployed.
You must have funded your business with new business loans. Therefore, it becomes more crucial to have more followers on your Instagram account. If you follow the tips mentioned above, you can easily have a large number of followers on your Instagram account.